AI Voice Coach · The Mental Game

Release

Golf Mental Game
Mind stats, not swing stats.

A hands-free, emotion-aware voice coach that plays every round with you — settling you before the first tee, working the range, talking you through every putt, and closing the round in the quiet after.

Download on the App Store

Emotion-aware voice that hears how you're feeling · a mind-to-score read that shows what your mental game is worth in strokes · free to start

What it is

A coach for the part of golf no one coaches.

The swing has its coaches. The mind — focus, nerves, routine, commitment, the patience to stay in a round — decides the score and is barely coached at all, and never in the moment it's needed. Release is a voice in your ear that coaches the mind, hands-free, on the course. It reads how you sound, meets you where you are, and draws the good decision out of you. Then it gets quiet so you can play.

On the course

Six moments. One coach.

Release isn't a chatbot you open. It's a coach who knows which moment of golf you're in and changes how it talks — reachable hands-free from your phone, the Action button, or Siri. Apple Watch and CarPlay coming soon.

Before

Pre-round

Reads how you're arriving, settles or sharpens you, sets controllable intentions, and sends you to the first tee ready — committed to your targets, easy on the results.

After

Post-round

Closes the round in a way that builds you up: names what went well, frames the rough as passing interference rather than a flaw, and pulls one thing to carry forward — then writes it down for you.

Anytime

Ask the coach

The open line. Tap and talk — a quick question, a nerve to settle, a shot to think through — and the coach meets whatever you bring, then hands you back to the game.

On the green

Putting

A green ritual that gives you a method, not a vibe: find your pace, read from the hole back, commit to one line, hold a quiet eye, and accept the roll.

Practice

The range

Turns ball-beating into real reps: a target and a decision on every ball, external focus, and small pressure games.

Practice

Practice round

Plays the course with you one shot at a time — asking where you are, what you're looking at, and what you'll hit, then committing — building the on-course routine you'll lean on when it counts.

The rhythm

Decide. Execute. Respond.

Underneath every context is one loop — the rhythm good players run on every shot. Release coaches the loop, not the swing.

01

Decide

Pick the shot and commit — target, shape, one clear intention — before you're over the ball.

02

Execute

A quiet mind and one external cue. The thinking is done; now just react to the target.

03

Respond

Accept the outcome cleanly, reset, and step to the next shot free of the last one.

The difference

See what your mind is worth — in strokes.

Every mental-game coach tells you the mind matters. Release is the one that shows you, from your own rounds: your mind-to-score read looks for the honest link between your mental game and your actual scores — and reports it in plain language, like "you've averaged about three strokes better on rounds when your commitment was higher."

It is deliberately, rigorously honest. It won't show you a number off a handful of rounds, it won't dress up a fluke as a finding, and it never claims more than your data supports. When there isn't enough yet, it tells you exactly how many rounds to go. The read is a pattern in your own game — something to keep testing, not a promise — and it sharpens the more you play. No swing app can show you this, because it isn't about your swing.

What's inside

What you get in the app.

Beyond the live voice coach, Release gives you the tools to see your mental game and work on it between rounds — some free, some part of a plan.

Measure

The Mental Scorecard

Golf measures everything about your swing and nothing about your mind. The Mental Scorecard tracks five dimensions — commitment, routine, composure, recovery, and confidence — over time, scored from your post-round talks, so you can watch the inner game climb.

Reflect

Journal & round notes

A free-form journal you can write or speak, plus a short round note the coach drafts for you after each round — so you never start from a blank page, and your reflections build into a record of your golf.

Remember

A coach with memory

What you're working on carries from round to round. The coach opens where you left off and trains the thing you chose to improve — the coaching compounds instead of resetting every time.

Free to keep

Tips, journaling & logs

A mental-game tips library, text journaling, and round logs are free, no subscription — yours to keep. The voice coach and its memory are the paid upgrade, whenever you're ready.

The loop that remembers

It remembers your golf.

A coach that forgets you between rounds is just a clever toy. Release closes the loop. You reflect — in a free-form journal you can write or speak, and in a short round note the coach drafts for you after the round. It carries what you're working on into the next round. And it coaches it: "Last round you wanted to commit harder off the tee — let's hold that today." What you log becomes what it trains.

Your golf is yours

Private by design.

Your journal entries and round notes are stored on your iPhone — not in a cloud database. Spoken journal entries are transcribed on the device, and the audio is discarded; only your words remain. Live coaching audio is processed in the moment and never retained. Release doesn't train AI on your content, and doesn't sell your data.

Why I built this

The mind is the open game.

I'm Daniel. I built Release because every golfer knows where the strokes really go — the tightened grip on the first tee, the three-putt after a bad drive, the round that unravels after one hole. We pour money into the swing and almost nothing into the mind that's about to make it.

The methods that help aren't a secret. Cue words, a quiet pre-shot routine, external focus, accepting the outcome and stepping to the next shot — sport psychologists have taught these for decades. What's been missing is a way to have that coach with you in the moment it matters: on the first tee, over the putt, in the car on the way to the course. Voice AI finally makes that possible.

Release isn't a swing coach and it isn't therapy. It's a calm, sharp voice for the mental game — and a memory that gets to know your golf the longer you play. I'm building it because the mind is the part of this game that's been left alone for too long.

— Daniel KernanFounder, Release
Plans

Free to start. Paid to go deep.

Tips, text journaling, and round logs are free. Text coaching starts at $9.99; the voice tiers put the coach in your ear — and give it a memory.

Text
$9.99 / mo
or $99.99 / year
  • Text your AI coach anytime
  • Mental-game help: nerves, focus, commitment
  • Knows your recent rounds
  • Everything in the free tier
Player
$24.99 / mo
or $249.99 / year
  • Everything in Text
  • Live on-course voice coaching
  • Voice journaling
  • Coach memory & auto-drafted round notes
Pro
$34.99 / mo
or $349.99 / year
  • Everything in Player
  • A larger monthly voice allowance
  • For golfers who live in the app

Free, no subscription: the mental-game tips library, text journaling, and round logs. Start there and upgrade to text or voice coaching when you're ready.

No free trial — the free version is yours to keep. Paid plans unlock text or voice coaching and auto-renew unless cancelled; manage anytime in your Apple ID settings.

Download on the App Store

Ages 13 and up. If you're under 18, Release requires a parent's or guardian's consent, handled through the App Store at download. We don't knowingly offer Release to children under 13.